About the Company:
Nexiby LLC is a full-service web development, software development, and digital marketing company delivering customized digital solutions to businesses worldwide. We combine technology and marketing to help brands grow, scale, and succeed in competitive markets.
Key Responsibilities:
Digital Strategy & Campaign Management
- Develop and execute comprehensive digital marketing strategies aligned with business growth goals.
- Plan, launch, and optimize multi-channel campaigns (organic and paid).
Lead Generation & Funnel Optimization
- Design and implement high-converting lead generation funnels.
- Optimize landing pages, CTAs, and conversion paths.
- Continuously improve cost-per-lead and lead quality.
Marketing Automation
- Build and manage automated workflows for lead nurturing, onboarding, and re-engagement.
- Segment audiences and personalize communication strategies.
- Integrate automation tools with CRM systems.
Email Marketing
- Create targeted email sequences for acquisition, nurturing, and retention.
- A/B test subject lines, content, and campaign flows.
Social Media & Content Strategy
- Develop platform-specific strategies (LinkedIn, Facebook, Instagram, etc.).
- Oversee content planning aligned with brand positioning.
CRM & Data Management
- Manage and optimize CRM pipelines.
- Track lead behavior and sales funnel performance.
Analytics & Reporting
- Define KPIs and track performance using tools such as GA4, Tag Manager, and CRM dashboards.
- Provide monthly performance reports with strategic recommendations.
Cross-Functional Collaboration
- Work closely with sales and development teams to align marketing with product and revenue goals.
Qualifications:
- 2+ years of proven experience in digital marketing.
- Strong expertise in lead generation and marketing funnel optimization.
- Hands-on experience with marketing automation tools (e.g., HubSpot, Mailchimp, ActiveCampaign, Zapier, etc.).
- Experience managing CRM systems (e.g., HubSpot, Zoho, Salesforce, or similar).
- Solid understanding of GA4, Google Tag Manager, and conversion tracking.
- Experience with paid advertising (Meta Ads, LinkedIn Ads, Google Ads) is a strong plus.
- Strong analytical and data-driven mindset.
- Excellent written and verbal English communication skills.
- Ability to work independently and take ownership of results.
Education:
No special degree is required, but a Bachelor’s degree in Marketing, Communications, or a related field would be prioritized.
Salary & Benefits:
- Salary: Up to 50,000 BDT (based on experience and expertise)
- Two festival bonuses annually
- Performance-based annual salary increment
- Special project completion bonuses
- 14 days of sick/emergency leave per year
- Supportive and growth-oriented work environment
- Tea/Coffee facilities