About the Company
Nexiby LLC is a full-service web development, software development, and digital marketing company delivering customized digital solutions to businesses worldwide. We combine technology and marketing to help businesses strengthen their digital presence, generate qualified leads, and grow through measurable marketing strategies.
We are looking for a hands-on Senior Digital Marketer with 2+ years of experience who can work across SEO, paid advertising, outbound lead generation, basic marketing automation, and performance tracking.
Key Responsibilities
SEO & GEO
• Develop and execute SEO strategies aligned with business and lead generation goals.
• Conduct keyword research, competitor analysis, and search intent analysis.
• Handle on-page SEO, content optimization, internal linking, and basic technical SEO.
• Identify common crawling, indexing, metadata, and website SEO issues.
• Use Google Search Console to monitor organic performance and identify opportunities.
• Support content planning based on search demand, competition, and business relevance.
• Understand the basics of GEO and optimization for AI-powered search experiences, including Google AI experiences, ChatGPT, and Perplexity.
• Monitor organic traffic, rankings, search visibility, and conversions.
Experience with tools such as Semrush, Ahrefs, SE Ranking, Screaming Frog, Google Search Console, Claude, ChatGPT, or similar SEO and AI platforms is preferred.
Paid Media & Lead Generation
• Plan, launch, manage, and optimize campaigns across Google Ads and Meta Ads.
• Conduct keyword, audience, competitor, and market research for paid campaigns.
• Build prospecting and remarketing campaigns.
• Test ad copy, creatives, audiences, offers, and landing pages.
• Monitor CPL, CPA, conversion rate, ROAS, and lead quality.
• Identify underperforming campaigns and make data-driven improvements.
• Adjust campaign budgets based on performance and business goals.
Outbound Marketing & Lead Generation
• Develop and execute B2B outbound campaigns focused on generating qualified leads and meetings.
• Define Ideal Customer Profiles (ICPs), target industries, buyer personas, and prospect segments.
• Research and build targeted prospect lists.
• Handle lead sourcing, enrichment, verification, and segmentation.
• Create personalized cold email campaigns for different audiences.
• Build multi-step email sequences and follow-up campaigns.
• Test offers, messaging, subject lines, personalization, and CTAs.
• Monitor reply rates, positive replies, booked meetings, and lead quality.
• Analyze results and continuously improve outbound campaign performance.
Experience with tools such as Apollo, Clay, LinkedIn Sales Navigator, Instantly, Smartlead, ReachInbox, or similar platforms is preferred.
Cold Email & Deliverability
• Manage day-to-day cold email campaigns and sending accounts.
• Understand the basics of SPF, DKIM, and DMARC.
• Monitor bounce rates, spam issues, sending health, and email deliverability.
• Maintain clean prospect lists through email verification and data hygiene.
• Follow cold email best practices to protect sender reputation.
CRM & Basic Marketing Automation
• Manage leads, stages, and basic pipelines within CRM platforms.
• Keep lead and campaign data organized and accurate.
• Build basic automated workflows for lead routing, follow-ups, notifications, and CRM updates.
• Connect lead forms, outreach tools, and CRM systems when needed.
• Support basic lead nurturing and follow-up workflows.
Experience with Pipedrive or HubSpot and automation tools such as Zapier or Make is preferred.
Analytics, Tracking & Reporting
• Work with Google Analytics 4 (GA4) and Google Tag Manager (GTM).
• Set up and verify basic website and lead conversion tracking.
• Understand Google Ads and Meta Ads conversion tracking.
• Use UTM parameters to track campaign performance.
• Monitor traffic, leads, conversions, and campaign performance.
• Prepare clear performance reports with practical recommendations.
• Identify performance issues and opportunities using marketing data.
AI-Assisted Marketing
• Use ChatGPT, Claude, or similar AI tools to support marketing research and execution.
• Use AI for keyword research, competitor research, campaign ideas, content analysis, prospect research, and outbound personalization.
• Use AI to improve productivity while maintaining human review and quality control.
• Fact-check and review AI-generated work before implementation.
Qualifications
• 2+ years of hands-on digital marketing experience.
• Good practical knowledge of SEO and content optimization.
• Hands-on experience with Google Ads and Meta Ads.
• Experience with B2B lead generation and cold email campaigns.
• Basic understanding of cold email deliverability.
• Experience working with a CRM such as Pipedrive or HubSpot.
• Familiarity with marketing automation tools such as Zapier or Make.
• Working knowledge of GA4, Google Tag Manager, and conversion tracking.
• Comfortable using marketing and SEO tools for research and analysis.
• Experience using ChatGPT, Claude, or other AI tools for marketing workflows.
• Comfortable working with spreadsheets and marketing data.
• Familiarity with WordPress is preferred.
• Strong written and verbal English communication skills.
• Ability to work independently, solve problems, and manage assigned marketing activities.
Education
No specific degree is required. A Bachelor’s degree in Marketing, Business, Communications, or a related field will be preferred.
Practical experience, technical knowledge, and demonstrated marketing results will be prioritized.
Salary & Benefits
• Salary: Up to BDT 50,000 per month, based on experience and expertise
• Two festival bonuses annually
• Performance-based annual salary increment
• Special project completion bonuses
• 14 days of sick/emergency leave per year
• Supportive and growth-oriented work environment• Supportive and growth-oriented work environment
• Free Lunch, 100% from the office, and Tea/Coffee facilities